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Alberta · Registered charity

THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)

THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) (Alberta) receives grants from 27 organizations whose Canada Revenue Agency filings report C$879,285 to it, the largest being CANADAHELPS CANADON (C$571,034). 15 of them have funded it in more than one year.

Revenue FY2024
C$322k
Funders on record
27
Grants received
C$879k
Net assets
C$380k
15/27 repeat funderspeak grant-dependency 62%
01What it does

What The Magic of Christmas (A Non-Profit Charitable Society) does

Ongoing programs

To spread the loving caring & sharing associated with christmas the most joyous time of the year to those in need in hospitals care centres shelters private homes through the delivery of toys gifts food etc. By teams of santa and elves. We spend time with individuals & families singing christmas carols where appropriate. We provide this service with a minimum of operation costs & overhead appealing to the community & its members for donations of cash facilities vehicles buses supplies food gifts services on dec 24 & 25. We visit over 5000 individuals with over 600 volunteers

As stated on its FY2024 T3010.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 (C$22k) Expenses 100 (C$206k)2018 Revenue 724 (C$156k) Expenses 154 (C$317k)2019 Revenue 866 (C$186k) Expenses 153 (C$316k)2020 Revenue 1178 (C$254k) Expenses 166 (C$342k)2021 Revenue 1428 (C$308k) Expenses 53 (C$110k) Net assets 100 (C$358k)2022 Revenue 994 (C$214k) Expenses 59 (C$122k) Net assets 91 (C$325k)2023 Revenue 1147 (C$247k) Expenses 123 (C$253k) Net assets 78 (C$281k)2024 Revenue 1495 (C$322k) Expenses 126 (C$261k) Net assets 106 (C$380k)
'17'18'19'20'21'22'23'24
Revenue (1495)Expenses (126)Net assets (106)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from C$302k to C$395k (+30%).

C$266k
C$189k
C$239k
C$279k
C$370k
C$337k
C$302k
C$395k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 12% · 2018 2% · 2019 4% · 2020 2%. Grants only. Government contracts and fees sit inside program revenue.

59% of THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)’s revenue is contributions — more donation-reliant than the typical peer (21% for the typical peer).

This organization
Typical peer · 3,863 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 8 reported years ran a deficit.

−C$185k
’17
−C$161k
’18
−C$129k
’19
−C$88k
’20
C$197k
’21
C$92k
’22
−C$6k
’23
C$61k
’24
15
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

2017201820192020202120232024
Listed16161016555
Joined·+2+3+9+1·+0
No longer listed·29312·0
03Who funds it

Who funds it, year by year

2017 → 2023: the base broadened from 6 funders to 9 funders, grant income rose C$9k → C$125k.

From the CRA filings of THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)’s funders (the co-funder graph). Top 26 of 27 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

How concentrated its funding is

THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) leans on a few funders — its largest provides 65% of grant income and the top three 83%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY).

65%
largest funder
83%
top three
~2
effective funders

Largest funder’s share by year: 2017 54% · 2018 59% · 2019 56% · 2020 53% · 2021 76% · 2022 64% · 2023 77% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

How long its funders stay

28% of THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)'s funders are still giving 3 years after their first grant; 56% give in more than one year at all.

first grant+1y+2y+3y+4y+5y+6y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) draws 79% of its grant income from funders outside Alberta, across 4 regions in all.

In-province vs out-of-province, by year

’17
’18
’19
’20
’21
’22
’23
Alberta out of province

Funder regions come from each funder’s own filing. C$8k arriving through sponsors registered in 1 region is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

04Its place in the field

Against its field

THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) runs a healthier operating margin than three-quarters of the 4,360 organizations relieving poverty nonprofits its size.

Operating margin19% · top quartile
Months of reserve15.0mo · top quartile
Revenue growth (annualized)47% · top quartile

this organization peer median middle 50% of peers· 4,360 organizations relieving poverty nonprofits $100k–$1M, FY2024

Government revenue THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) reports

Federal, provincial and municipal funding on the organization’s own T3010 return.

FY2020C$5k
17
18
19
20
  • 2% of FY2020 revenue
  • As filed, not traced to an award

Organizations like THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)

Organizations whose mission and program text most resemble this one, by semantic similarity over every charity on the CRA register — the closest peers, and often the clearest route to shared or prospective funders.

In Alberta

Nationally

05Profile & governance

Read directly from this organization’s own T3010 return, as neutral context.

Where the money goes

56% of spending goes to programs.

Program 56%Management 8%Fundraising 36%

Governance

5
board members

Questions and answers

Who funds THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)?
THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) (Alberta) receives grants from 27 organizations whose Canada Revenue Agency filings report C$879,285 to it, the largest being CANADAHELPS CANADON (C$571,034). 15 of them have funded it in more than one year.
How many funders does THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) have?
Canada Revenue Agency filings report 27 organizations giving C$879,285 in grants to THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY), 15 of which have funded it in more than one year.
Who is the largest funder of THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY)?
CANADAHELPS CANADON is the largest funder on record, with C$571,034 in grants. The full list of funders is on this page.
How can an organization like THE MAGIC OF CHRISTMAS (A NON-PROFIT CHARITABLE SOCIETY) find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Alberta.

Play a game about who funds Magic of Christmas (A Non-Profit Charitable Society) →

These figures are read directly from the CRA's published T3010 data: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 27 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · View the T3010 on the CRA register