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Canadian charitiesAlso receives grants — funding profile →

Toronto, ON · Private foundation

The Willowool Foundation

Donations to other Registered Charities Promotion and Support for Agriculture and Horticulture Promotion and Support for Community Living

C$939k
Granted FY2024still arriving
50
Grants FY2024still arriving
—
Regions reached
C$200k
Largest
01What you fundRead
02Your edgeRead
03Your fieldRead
01What you fund
01FY2024 · 50 grants

Where the money goes

Your grants by size, and where they go.

By grant size · FY2024

  • Under C$10k26 grants · C$89k
  • C$10k–50k18 grants · C$280k
  • C$50k–250k6 grants · C$570k
C$6,900
Median grant
—
Regions reached
C$18M
Total assets
Largest grants
RecipientAmount
ONTARIO HORTICULTUREC$200,000
TREES FOR LIFEC$150,000
TORONTO BOTANICAL GARDENSC$65,000
TREES FOR LIFEC$55,000
CAN HORTICULTURE TRADES SCHOLARSHIPC$50,000
UNITED WAY GTAC$50,000
CAMHC$40,000
ICEC CONSERVATIONC$25,000
SHARE AGRICULTUREC$25,000
WINDREACHC$25,000
RIDEAU HALL FOUNDATIONC$20,000
RIDEAU HALL FOUNDATIONC$20,000
EVANGEL HALL MISSIONC$15,000
VETERANS FOUNDATIONC$10,000
ECO TRUSTC$10,000
02Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

79%of every dollar goes to organizations you’ve funded before.
C$4.8M · 48 repeat orgsC$1.3M to everyone else

And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +36% since the first grant, against +25% for the ones you funded once.

48 repeat relationships — 24 still active in FY2024, 24 since wound down; 15 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

48
69

Total granted

C$4.8M
C$1000k

Median revenue growth · since first grant

+36%
+25%

Still filing today

98%
45%

New vs renewed · share of each year

In FY2024, 69% of grant dollars renewed an existing relationship; C$293k went to new ones.

50%100%’17’18’19’20’21’22’23’24
RenewedFirst-time

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.”

Backed again, and grew

  • TB
    TD BANK PRIVATE FOUNDATION
    2× · 2018–2021 · C$1.6M · revenue +186%
  • TF
    TREES FOR LIFE
    2× · 2023–2024 · C$677k · revenue +7%
  • SA
    SHARE AGRICULTURE FOUNDATION
    7× · 2017–2024 · C$244k · revenue +100%

Funded once

  • TS
    The Salavation Armygraduated
    one grant, 2018 · C$175k · revenue +41%
  • AC
    Abilities Centre Whitbygraduated
    one grant, 2018 · C$101k · revenue +30%
  • CO
    CITY OF TORONTO
    one grant, 2020 · C$100k

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent CRA filings.

03Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matches that aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
Nature Canada / Canada Nature

Nature Canada's mission is to protect and conserve wildlife habitats in Canada by engaging people and advocating on behalf of nature. The organization conducts conservation work which involves supporting community-based efforts to protect…

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2
Mental Health Research Canada/Recherche En Sante Mentale Canada

Mental Health Research Canada (MHRC) is a national charitable organization that is dedicated to improving the lives of all Canadians by advancing mental health knowledge. Our vision is to create a Canada with better mental health for all…

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3
Td Friends of the Environment Foundation

Td friends of the environment foundation (tdfef) is a national charity that funds environmental projects across canada. with the support from our donors td fef has provided more than $117 million to over 29 000 environmental projects and…

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4
Uhn Foundation

We raise fund for research education and the enhancement of patient care at Toronto General and Western hospitals as well as Toronto Rehabilitation Institute and Michener Institute of Education at UHN. Together with our donors we are…

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5
Wcs Wildlife Conservation Society Canada

Wcs canada provides evidence-based expert guidance and policy recommendations to empower decision-makers to take transformative action for wildlife ecosystems and people. through our own research accumulated expertise and understanding of…

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6
Forests Canada forêts Canada

Forests ontario is committed to restoring our forested landscapes to sustain biodiversity healthy people and a healthy economy. we offer innovative and adaptive opportunities for individuals businesses and government to invest in the…

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7
Environment Funders Canada / Philanthropie Canadienne pour l'environnement

All of environment funders canada's programs are designed to expand the scope and effectiveness of grantmaking in support of the canadian environment and to support a vibrant network of philanthropic and other funders working individually…

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8
The Toronto and Region Conservation Authority / Office De Protection De La Nature De Toronto

TRCA works to protect conserve and restore natural resources within its jurisdiction for the benefit of current and future generations. TRCA provides programs and services that support healthy rivers and shorelines sustainable communities…

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9
Grand Challenges Canada Foundation
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10
Generate Canada Inc.

Generate Canada is a national charity that connects problem-solvers across sectors and value chains to generate solutions to the most complex challenges at the nexus of environment economy and society. The organization’s vision is a strong…

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11
Amref Health Africa in Canada

Amref health africa in canada ensures access to good health for the most vulnerable and marginalized people in africa. with their active involvement we develop and implement innovative and sustainable solutions to critical health…

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12
Healthbridge Foundation of Canada

HealthBridge works with partners world-wide to improve health and health equity through research policy and action in the following programming areas: Food and Nutrition: combating hunger and malnutrition and improving food security;…

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For reference, the grantee most central to the portfolio’s shape is United Way of Greater Toronto and the most unlike its peers is Knesseth Israel Synagogue Congregation. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

02the grantee network

94 grantees tracked through their own filings, 2017–2024.

Each one resolved to its own CRA returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 2017–2024, not grant rows in a single year — so this will not match the grant count on the cover. 94 of the 132 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.

4
Load-bearing (≥25% of a budget)
12
Early backer (in before they grew)
92/94
Grantees still filing
65/94
Grew since you first funded

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%C$100kC$1.0MC$10MC$100Mgrantee revenue →↑ your share of their budgetTD BANK PRIVATE FOUNDATION — C$1,630,000 over 2y, 0.5% of budgetTREES FOR LIFE — C$676,900 over 2y, 19% of budgetOntario Horticultural Trades — C$553,365 over 7y, 13% of budgetUnited way — C$260,000 over 5y, 0.0% of budgetSHARE AGRICULTURE FOUNDATION — C$243,500 over 7y, 6.7% of budgetONTARIO HORTICULTURE — C$200,000 over 1y, 62% of budgetThe Salavation Army — C$175,000 over 1y, 3.4% of budgetTORONTO BOTANICAL GARDENS — C$120,000 over 6y, 1.7% of budgetAbilities Centre Whitby — C$101,000 over 1y, 1.7% of budgetL'ARCH DAYBREAK — C$95,000 over 6y, 0.4% of budgetICEC CONSERVATION — C$85,000 over 5y, 0.6% of budgetSalvation Army — C$82,000 over 2y, 67% of budgetCAMH — C$75,005 over 4y, 0.0% of budgetCAN UKRAINE FOUNDATION — C$68,000 over 3y, 0.2% of budgetEmily's Place — C$64,000 over 6y, 0.6% of budgetENVIROMENTAL DEFENCE CANADA — C$61,000 over 6y, 0.6% of budgetRIDEAU HALL FOUNDATION — C$60,000 over 2y, 0.1% of budgetKNESSETH ISRAEL — C$55,000 over 5y, 12% of budgetDOCTORS WITHOUT BORDERS — C$53,000 over 4y, 0.0% of budgetWINDREACH — C$50,500 over 4y, 5.0% of budgetOntario Horticultural Trades — C$50,000 over 1y, 0.6% of budgetWORLD VISION — C$43,000 over 5y, 0.0% of budgetThe Ontario Horticultural Trades Foundation — C$39,500 over 2y, 0.0% of budgetWhitby Sunrise — C$37,500 over 4y, 0.0% of budgetMARKHAM STOUFVILLE HOSPITAL — C$37,000 over 3y, 0.2% of budgetFOOD ALLERGY CANADA — C$37,000 over 3y, 1.0% of budgetEVANGEL HALL MISSION — C$32,000 over 4y, 0.4% of budgetCANADIAN RED CROSS — C$30,000 over 3y, 0.0% of budgetCentennial Infant + Child Care — C$25,000 over 3y, 1.4% of budgetSick Kids Foundation — C$22,500 over 2y, 0.0% of budgetALLY GLOBAL PREVENTION — C$20,000 over 1y, 0.5% of budgetAmica Camping Charity — C$20,000 over 3y, 0.7% of budgetNATURE CONSERVACY CANADA — C$19,000 over 4y, 0.0% of budgetCentral United Church — C$19,000 over 3y, 6.0% of budgetDistress Centre Durham — C$16,500 over 2y, 8.7% of budgetFIRST NATIONS CHILD AND FAMILY — C$15,000 over 2y, 0.6% of budgetFRIENDS OF THE EARTH — C$15,000 over 1y, 10% of budgetSt Michael's College School — C$15,000 over 2y, 0.0% of budgetCANADIAN CANCER — C$15,000 over 3y, 0.0% of budgetEva's Initiative For Homeless Youth — C$15,000 over 2y, 0.1% of budgetUNICEF CANADA — C$14,500 over 5y, 0.0% of budgetNEPALABILITY — C$14,000 over 3y, 37% of budgetCANOPY PLANET — C$12,500 over 1y, 0.0% of budgetTORONTO STAR FRESH AIR FUND — C$11,500 over 3y, 0.4% of budgetVETERANS FOUNDATION — C$10,000 over 1y, 0.5% of budgetGUELPH MICHAEL HOUSE — C$10,000 over 2y, 0.5% of budgetToronto Botanical — C$10,000 over 1y, 0.1% of budgetECO TRUST — C$10,000 over 1y, 0.2% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

  • Who funds TD BANK PRIVATE FOUNDATION ↗
  • Who funds TREES FOR LIFE ↗
  • Who funds Ontario Horticultural Trades ↗
  • Who funds United way ↗
  • Who funds SHARE AGRICULTURE FOUNDATION ↗
  • Who funds ONTARIO HORTICULTURE ↗
  • Who funds The Salavation Army ↗
  • Who funds TORONTO BOTANICAL GARDENS ↗
  • Who funds Abilities Centre Whitby ↗
  • Who funds L'ARCH DAYBREAK ↗
  • Who funds ICEC CONSERVATION ↗
  • Who funds Salvation Army ↗
  • Who funds CAMH ↗
  • Who funds CAN UKRAINE FOUNDATION ↗
  • Who funds Emily's Place ↗
  • Who funds ENVIROMENTAL DEFENCE CANADA ↗
  • Who funds RIDEAU HALL FOUNDATION ↗
  • Who funds KNESSETH ISRAEL ↗
  • Who funds DOCTORS WITHOUT BORDERS ↗
  • Who funds WINDREACH ↗
  • Who funds Ontario Horticultural Trades ↗
  • Who funds WORLD VISION ↗
  • Who funds The Ontario Horticultural Trades Foundation ↗
  • Who funds Whitby Sunrise ↗
  • Who funds MARKHAM STOUFVILLE HOSPITAL ↗
  • Who funds FOOD ALLERGY CANADA ↗
  • Who funds EVANGEL HALL MISSION ↗
  • Who funds CANADIAN RED CROSS ↗
  • Who funds Centennial Infant + Child Care ↗
  • Who funds Sick Kids Foundation ↗
  • Who funds ALLY GLOBAL PREVENTION ↗
  • Who funds Amica Camping Charity ↗
  • Who funds NATURE CONSERVACY CANADA ↗
  • Who funds Central United Church ↗
  • Who funds Distress Centre Durham ↗

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

Toronto FoundationJackman FoundationThe McLean FoundationJ.P. Bickell Foundati…Donner Canadian Found…R. Howard Webster Fou…Weston Family Foundat…Burgundy Legacy Found…The Peter Gilgan Foun…Fiera Capital Foundat…The Barrett Family Fo…Canada Gives
Toronto FoundationON14.1× affinity27 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Toronto Foundation · Jackman Foundation · The McLean Foundation · J.P. Bickell Foundation · Donner Canadian Foundation · R. Howard Webster Foundation / Fondation R. Howard Webster · Weston Family Foundation / Fondation de la famille Weston · Burgundy Legacy Foundation · The Peter Gilgan Foundation · Fiera Capital Foundation - Fondation Fiera Capital · The Barrett Family Foundation · Canada Gives

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

On method. Every financial figure here is read directly from the Canada Revenue Agency’s published T3010 data — your own annual information return and the multi-year returns of the 132 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year) — each linked to its source. Grantee achievements and outcomes are each organization’s own program description on its T3010; we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without a BN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

Generated from your T3010 annual information return for the fiscal period ending 2024-12-31, as published by the Canada Revenue Agency in 2024. Amounts are Canadian dollars, as filed and never converted. Registered as a private foundation under foundations.

Source object 850138447:2024-12-31 · View the T3010 on the CRA register

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