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London, ON · Charitable organization

Goodwill Industries Ontario Great Lakes

Mission Integrated training Platforms Circularity and Sustainability Initiatives Employee Strengthening - Employee Coaching Career Advancement Training & Co-ops - Transitional Employment Scholarships - Power of Work Awards Employee Bridge (Crisis) Loans Financial Literacy & Empowerment Impact Loan Program Clothing Works Bridges Out Of…

C$108k
Granted FY2024still arriving
32
Grants FY2024still arriving
2
Regions reached
C$58k
Largest
01What you fundRead
02Your edgeRead
03Your fieldRead
01What you fund
01FY2024 · 32 grants

Where the money goes

Your grants by size, and where they go.

By grant size · FY2024

  • Under C$10k31 grants · C$50k
  • C$50k–250k1 grant · C$58k
C$1,506
Median grant
2
Regions reached
C$66M
Total assets
Largest grants
RecipientAmount
The Canadian Red Cross Society La Société CanadienneC$58,001
Windsor/Essex County Humane SocietyC$5,939
United Way / Centraide Windsor-Essex CountyC$3,937
Canadian Association for Suicide PreventionC$3,302
Guelph Food BankC$3,123
United Way Elgin MiddlesexC$3,113
United Way of Chatham-KentC$3,103
Sarnia and District Humane SocietyC$3,004
United Way of OxfordC$2,573
The Food Bank of Waterloo RegionC$2,413
Purrfect Companions of Norfolk Cat Rescue and AdoptionC$2,292
United Way Community Services of Guelph and WellingtonC$2,215
SickKids FoundationC$1,601
United Way of Perth-HuronC$1,565
The Local Community Food CentreC$1,562
02Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

79%of every dollar goes to organizations you’ve funded before.
C$147k · 10 repeat orgsC$38k to everyone else

And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +14% since the first grant, against -27% for the ones you funded once.

10 repeat relationships — 10 still active in FY2024, 0 since wound down; 21 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

10
1

Total granted

C$147k
C$8k

Median revenue growth · since first grant

+14%
-27%

Still filing today

100%
100%

New vs renewed · share of each year

In FY2024, 72% of grant dollars renewed an existing relationship; C$31k went to new ones.

50%100%’20’21’23’24
RenewedFirst-time

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.”

Backed again, and grew

  • UW
    UNITED WAY ELGIN MIDDLESEX
    3× · 2020–2024 · C$40k · revenue +20%
  • UW
    UNITED WAY / CENTRAIDE WINDSOR-ESSEX COUNTY
    2× · 2023–2024 · C$8k · revenue +26%
  • UW
    United Way of Perth-Huron
    2× · 2023–2024 · C$3k · revenue +22%

Funded once

  • CF
    CANADA-UKRAINE FOUNDATION
    one grant, 2023 · C$8k · revenue -27%

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent CRA filings.

03Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matches that aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
London Cares Homeless Response Services

London Cares is a housing First initiative aimed at individuals experiencing chronic and persistent homelessness based on a highly collaborative community-based approach. London Cares provides 24/7 street outreach support engaging with…

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2
Brant United Way

Brant united way is a grant-making charity that strategically invests donations to charitable organizations that provide direct services to address four priority social issues impacting brant and brantford residents. the four priority…

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3
Women's Crisis Services of Waterloo Region

Emergency shelter services - provide emergency shelter for abused women and children crisis phone counselling - provide over the phone counselling to abused women and children crisis support - provide short term financial suppoer to abused…

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4
Canadian Mental Health Association Windsor-Essex County Branch

Mental health and addictions programs for adults and children by way of individual and group sessions with access to integrated primary care and housing support services. directly support individuals currently involved with services with…

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5
Ywca Hamilton

Provide safe and affordable housing solutions through an overnight emergency drop-in/shelter; transitional housing for women and children fleeing violence; permanent affordable housing for women gender diverse people and families; and…

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6
United Way of Kingston Frontenac Lennox & Addington

United Way of Kingston Frontenac Lennox & Addington is a charity that works towards a future where people in our community are self-sufficient and can live with hope dignity and a sense of belonging. We financially support a network of…

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7
Ywca Toronto

YWCA works to transform the lives of women girls and gender diverse people who face systemic violence discrimination and poverty in Toronto by operating: -Housing programs including transitional housing for women and children experiencing…

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8
United Way East Ontario / Centraide Est De L'ontario

School Readiness Critical Hours Agency Capacity Building Crisis Supports Successful Aging Strong Neighbourhoods Mental Health and Addictions Supports Employments for Newcomers Employment for People with Disabilities Youth Homelessness…

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9
Windsor-Essex Children's Aid Society

The Windsor-Essex Children's Aid Society is dedicated to the well-being and safety of every child by advocating for and partnering with children youth families and communities. The organization is mandated by the Children Youth and Family…

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10
United Way of Oakville

Plan & conduct an annual fundraising campaign in the town of Oakville. Distribute funds raised to participating registered charities in accordance with the financial needs of these organizations. Funds are invested in 33 agencies & 54…

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11
Unemployed Help Centre of Windsor Inc.

To provide assistance to equip an unemployed person with skills to find a job including courses in resume preparation & completion of job application. to provide employment planning and preparation including individual career counselling.…

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12
Women's Rural Resource Centre of Strathroy & Area

Wrrc provides physical and psychological safety advocacy couselling and support to abused women and their children within west middlesex county ontario. programs: 24 hour emergency shelter/24 hour help line community and outreach…

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For reference, the grantee most central to the portfolio’s shape is United Way Community Services of Guelph and Wellington and the most unlike its peers is Maitland Conservation Foundation. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

02the grantee network

52 grantees tracked through their own filings, 2017–2024.

Each one resolved to its own CRA returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 2017–2024, not grant rows in a single year — so this will not match the grant count on the cover.

0
Load-bearing (≥25% of a budget)
3
Early backer (in before they grew)
52/52
Grantees still filing
20/52
Grew since you first funded

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%C$1.0MC$10MC$100Mgrantee revenue →↑ your share of their budgetThe Canadian Red Cross Society La Société Canadienne — C$81,057 over 3y, 0.0% of budgetUNITED WAY ELGIN MIDDLESEX — C$39,995 over 3y, 0.4% of budgetUNITED WAY / CENTRAIDE WINDSOR-ESSEX COUNTY — C$7,888 over 2y, 0.1% of budgetCANADA-UKRAINE FOUNDATION — C$7,500 over 1y, 0.0% of budgetWindsor/Essex County Humane Society — C$5,939 over 1y, 0.1% of budgetUnited Way of Chatham-Kent — C$5,017 over 2y, 0.2% of budgetCanadian Association for Suicide Prevention — C$3,302 over 1y, 0.8% of budgetGuelph Food Bank — C$3,123 over 2y, 0.1% of budgetSarnia and District Humane Society — C$3,004 over 1y, 0.1% of budgetUnited Way Community Services of Guelph and Wellington — C$2,943 over 2y, 0.1% of budgetUnited Way of Perth-Huron — C$2,899 over 2y, 0.1% of budgetUnited Way of Oxford — C$2,852 over 2y, 0.1% of budgetThe Food Bank of Waterloo Region — C$2,413 over 1y, 0.0% of budgetPurrfect Companions of Norfolk Cat Rescue and Adoption — C$2,292 over 1y, 0.4% of budgetUnited Way of Greater Toronto — C$2,135 over 2y, 0.0% of budgetSickKids Foundation — C$1,601 over 1y, 0.0% of budgetThe Local Community Food Centre — C$1,562 over 1y, 0.1% of budgetOxford County Animal Rescue — C$1,506 over 1y, 1.4% of budgetUnited Way Waterloo Region Communities — C$1,355 over 2y, 0.0% of budgetWindsor Cancer Centre Foundation — C$1,296 over 1y, 0.1% of budgetChildcan — C$1,246 over 1y, 0.1% of budgetUNITED WAY OF SARNIA-LAMBTON — C$1,173 over 2y, 0.0% of budgetSt. Thomas Elgin Foodbank — C$692 over 1y, 0.1% of budgetThe London Food Bank — C$617 over 1y, 0.0% of budgetEaster Seals Ontario — C$474 over 1y, 0.0% of budgetMaitland Conservation Foundation — C$460 over 1y, 0.3% of budgetUnity Project for Relief of Homelessness in London — C$357 over 1y, 0.0% of budgetAbuse Hurts (Canadian Centre for Abuse Awareness) — C$356 over 1y, 0.0% of budgetThe Humane Society of Kitchener Waterloo & Stratford — C$147 over 1y, 0.0% of budgetPflag Canada — C$131 over 1y, 0.0% of budgetSt. Leonard's Society of London — C$47 over 1y, 0.0% of budgetCAMH Foundation — C$18 over 1y, 0.0% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

United Way Elgin Midd…Mowbray and Doris Sif…London Community Foun…United Way Waterloo R…United Way Golden Hor…Congregation of the S…Hydro One Employees' …United Way of OxfordUnited Way of Sarnia-…Ontario Realtors Care…United Way of Canada …United Way/Centraide …
United Way Elgin MiddlesexON22.9× affinity21 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: United Way Elgin Middlesex · Mowbray and Doris Sifton Family Foundation · London Community Foundation · United Way Waterloo Region Communities · United Way Golden Horseshoe · Congregation of the Sisters of St. Joseph in Canada · Hydro One Employees' and Pensioners' Charity Trust Fund · United Way of Oxford · United Way of Sarnia-Lambton · Ontario Realtors Care Foundation · United Way of Canada - Centraide Canada · United Way/Centraide Windsor-Essex County

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

On method. Every financial figure here is read directly from the Canada Revenue Agency’s published T3010 data — your own annual information return and the multi-year returns of the 32 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year) — each linked to its source. Grantee achievements and outcomes are each organization’s own program description on its T3010; we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without a BN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

Generated from your T3010 annual information return for the fiscal period ending 2024-03-31, as published by the Canada Revenue Agency in 2024. Amounts are Canadian dollars, as filed and never converted. Registered as a charitable organization under organizations relieving poverty.

Source object 119023810:2024-03-31 · View the T3010 on the CRA register

Play a game based on Goodwill Industries Ontario Great Lakes’ filings →