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Toronto, ON · Public foundation

Definity Insurance Foundation / La Fondation Definity Assurance

The definity foundation is a national philanthropic organization working with diverse partners to advance community led solutions that address systmeic barriers to inequality by providing grants in accordance with our charitable objects.

C$7.8M
Granted FY2024still arriving
99
Grants FY2024still arriving
9
Regions reached
C$350k
Largest
01What you fundRead
02The needRead
03Your edgeRead
04Your fieldRead
01What you fund
01FY2024 · 99 grants

Where the money goes

Your grants by size, and where they go.

By grant size · FY2024

  • Under C$10k17 grants · C$73k
  • C$10k–50k22 grants · C$401k
  • C$50k–250k52 grants · C$5.0M
  • C$250k+8 grants · C$2.4M
C$62,500
Median grant
9
Regions reached
C$121M
Total assets
Largest grants
RecipientAmount
THE CALGARY FOUNDATIONC$350,000
THE CALGARY FOUNDATIONC$350,000
CANADIAN WOMEN'S FOUNDATIONC$345,158
THE CANADIAN RED CROSS SOCIETYC$300,000
TORONTO METROPOLITAN UNIVERSITYC$258,550
MAKEWAY CHARITABLE SOCIETYC$251,227
INDIGENOUS PEOPLES RESILIENCE FUNDC$250,000
TRINITY CENTRES FOUNDATIONC$250,000
RIDEAU HALL FOUNDATIONC$200,000
NATURE CANADAC$200,000
RIDEAU HALL FOUNDATIONC$200,000
MAKEWAY CHARITABLE SOCIETYC$150,000
Individual grant recipientC$150,000
DALHOUSIE UNIVERSITYC$150,000
FOOD FIRST NLC$150,000
02The need
02

Do your dollars go where the need is?

Where your grant dollars land — at home and around the world.

Which regions your grants reach

Ontario
C$10M
British Columbia
C$1.8M
Alberta
C$1.0M
Quebec
C$650k
Nova Scotia
C$575k
Manitoba
C$500k
Northwest Territories
C$491k
Nunavut
C$150k
Saskatchewan
C$55k
New Brunswick
C$31k

Grants placed by each grantee’s location, read from the T3010 filings.

03Your edge
repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

73%of every dollar goes to organizations you’ve funded before.
C$12M · 41 repeat orgsC$4.4M to everyone else

And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +21% since the first grant, against +10% for the ones you funded once.

41 repeat relationships — 37 still active in FY2024, 4 since wound down; 41 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

41
49

Total granted

C$12M
C$1.6M

Median revenue growth · since first grant

+21%
+10%

Still filing today

100%
98%

New vs renewed · share of each year

In FY2024, 65% of grant dollars renewed an existing relationship; C$2.8M went to new ones.

50%100%’22’23’24
RenewedFirst-time

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.”

Backed again, and grew

  • MC
    MAKEWAY CHARITABLE SOCIETY
    3× · 2022–2024 · C$1.0M · revenue +5%
  • IP
    INDIGENOUS PEOPLES RESILIENCE FUND
    3× · 2022–2024 · C$1.0M · revenue +76% · 25% of their budget
  • RH
    RIDEAU HALL FOUNDATION
    3× · 2022–2024 · C$1.0M · revenue +122%

Funded once

  • WM
    WINDMILL MICROLENDINGgraduated
    one grant, 2023 · C$350k · revenue +51%
  • AC
    ALUS CANADA
    one grant, 2023 · C$300k · revenue +1%
  • KW
    K-W WORKING CENTRE FOR THE UNEMPLOYEDgraduated
    one grant, 2023 · C$250k · revenue +35%

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent CRA filings.

04Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matches that aren’t grantees — a resemblance in what they say they do, not a recommendation.

1
Leap Pecaut Centre for Social Impact

LEAP Pecaut Centre for Social Impact initiates and leads multi-sector collaborations to tackle some of society’s biggest problems in education employment and health. Over five years taking their needs and stages of development into…

—
2
Mental Health Research Canada/Recherche En Sante Mentale Canada

Mental Health Research Canada (MHRC) is a national charitable organization that is dedicated to improving the lives of all Canadians by advancing mental health knowledge. Our vision is to create a Canada with better mental health for all…

—
3
Generate Canada Inc.

Generate Canada is a national charity that connects problem-solvers across sectors and value chains to generate solutions to the most complex challenges at the nexus of environment economy and society. The organization’s vision is a strong…

—
4
Vancouver Foundation

Vancouver Foundation leverages the generosity of donors towards projects initiatives and organizations working to create meaningful and lasting impact on our communities. We continued delivering a number of grant programs and initiatives…

—
5
Wcs Wildlife Conservation Society Canada

Wcs canada provides evidence-based expert guidance and policy recommendations to empower decision-makers to take transformative action for wildlife ecosystems and people. through our own research accumulated expertise and understanding of…

—
6
The Nature Conservancy of Canada/La Societe Canadienne Pour La Conservation De La Nature

As Canada’s largest environmental charity the Nature Conservancy of Canada (NCC) has worked with partners to conserve natural landscapes since 1962. Together we deliver solutions to address the dual crises of biodiversity loss and climate…

—
7
The Calgary Foundation

The Calgary Foundation carried out its charitable purpose through the ongoing administration of its granting programs. While the Foundation provides grants to support charitable activity across the entire sector it has a particular focus…

—
8
Grand Challenges Canada Foundation
—
9
Ovarian Cancer Canada/Cancer De L'ovaire Canada

Research: Investing in pan-Canadian and patient-centered research across the full continuum of ovarian cancer from prevention to diagnosis to treatment to survivorship. Our research investments are enabling discoveries by establishing and…

—
10
Canada West Foundation

The canada west foundation is an independent non-partisan public policy think tank that focuses on the policies that shape the west and by extension canada. through our evidence-based research and commentary we provide practical solutions…

—
11
Alberta Foundation for Health Research

Alberta foundation for health research supports health research projects that are provinvial in scope which impact and originate but are beyond the scope of alberta innovates - health solutions

—
12
The Alberta Ecotrust Foundation

Alberta ecotrust foundation implements programs and projects to protect the environment which includes protecting the quality of air and water wildlife habitat parks and suburban land use. in addition to its own projects and in pursuit of…

—

For reference, the grantee most central to the portfolio’s shape is Canadian Women's Foundation / Fondation Canadienne Des Femmes and the most unlike its peers is Hopeful Tails Dog Rescue. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

03the grantee network

125 grantees tracked through their own filings, 2017–2024.

Each one resolved to its own CRA returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.

Counted here: distinct organizations you funded across 2017–2024, not grant rows in a single year — so this will not match the grant count on the cover. 125 of the 131 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.

4
Load-bearing (≥25% of a budget)
17
Early backer (in before they grew)
125/125
Grantees still filing
69/125
Grew since you first funded

Each org by its size and your share of it — top-left is where you’re load-bearing

25%50%75%100%C$100kC$1.0MC$10MC$100Mgrantee revenue →↑ your share of their budgetMAKEWAY CHARITABLE SOCIETY — C$1,035,185 over 3y, 1.8% of budgetINDIGENOUS PEOPLES RESILIENCE FUND — C$1,000,000 over 3y, 25% of budgetRIDEAU HALL FOUNDATION — C$1,000,000 over 3y, 3.4% of budgetCANADIAN WOMEN'S FOUNDATION — C$677,866 over 2y, 1.9% of budgetRAVEN INDIGENOUS IMPACT FOUNDATION — C$625,000 over 3y, 21% of budgetTHE CANADIAN RED CROSS SOCIETY — C$620,330 over 2y, 0.1% of budgetTAMARACK INSTITUTE FOR COMMUNITY ENGAGEMENT — C$522,500 over 3y, 3.0% of budgetPROSPER CANADA — C$500,000 over 2y, 5.5% of budgetGREEN COMMUNITIES FOUNDATION — C$500,000 over 2y, 47% of budgetIMAGINE CANADA — C$450,000 over 2y, 3.8% of budgetSMALL CHANGE FUND — C$410,100 over 2y, 3.7% of budgetCENTRAIDE DU GRAND MONTREAL — C$375,000 over 2y, 0.3% of budgetMAKEWAY FOUNDATION — C$375,000 over 3y, 0.4% of budgetCANADIAN ASSOCIATION OF PHYSICIANS FOR THE ENVIRONMENT (CAPE — C$358,900 over 2y, 16% of budgetWINDMILL MICROLENDING — C$350,000 over 1y, 3.8% of budgetFOUNDATION FOR ENVIRONMENTAL STEWARDSHIP — C$312,500 over 3y, 13% of budgetALUS CANADA — C$300,000 over 1y, 2.6% of budgetTHE CIRCLE ON PHILANTHROPY — C$300,000 over 2y, 12% of budgetULNOOWEG INDIGENOUS COMMUNITIES FOUNDATION — C$300,000 over 2y, 5.2% of budgetTHE LEARNING ENRICHMENT FOUNDATION — C$280,000 over 2y, 0.6% of budgetTORONTO METROPOLITAN UNIVERSITY — C$258,550 over 1y, 0.0% of budgetK-W WORKING CENTRE FOR THE UNEMPLOYED — C$250,000 over 1y, 1.3% of budgetTRINITY CENTRES FOUNDATION — C$250,000 over 1y, 21% of budgetSIMON FRASER UNIVERSITY — C$250,000 over 2y, 0.0% of budgetANNAUMAKKAIJIIT COMMUNITY FOUNDATION — C$235,000 over 2y, 16% of budgetTHE GOVERNING COUNCIL OF UNIVERSITY OF TORONTO — C$228,000 over 3y, 0.0% of budgetENVIRONMENT FUNDERS CANADA — C$200,000 over 2y, 3.0% of budgetCOMMUNITY FOUNDATIONS CANADA — C$200,000 over 3y, 0.2% of budgetOCEAN WISE CONSERVATION ASSOCIATION — C$200,000 over 1y, 1.1% of budgetNATURE CANADA — C$200,000 over 1y, 3.5% of budgetSUSTAINABILITY INSTITUTE OF CANADA — C$180,000 over 2y, 34% of budgetYMCA OF CENTRAL EAST ONTARIO — C$155,000 over 2y, 1.0% of budgetDALHOUSIE UNIVERSITY — C$150,000 over 1y, 0.0% of budgetECOTRUST CANADA — C$150,000 over 1y, 2.8% of budgetTHE CANADIAN MENTAL HEALTH ASSOCIATION — C$105,000 over 2y, 1.0% of budgetSEED WINNIPEG — C$104,000 over 1y, 2.3% of budgetDUCKS UNLIMITED CANADA — C$100,000 over 1y, 0.1% of budgetLEARNING FOR A SUSTAINABLE FUTURE — C$100,000 over 2y, 4.6% of budgetGREEN LEARNING CANADA FOUNDATION — C$96,500 over 2y, 6.9% of budgetBRITISH COLUMBIA SPCA — C$81,600 over 2y, 0.1% of budgetTHE HOSPITAL FOR SICK CHILDREN FOUNDATION — C$77,500 over 2y, 0.0% of budgetKIDSABILITY CENTRE FAR CHILD DEVELOPMENT FOUNDATION — C$75,000 over 1y, 1.4% of budgetFURNITURE BANK — C$55,000 over 2y, 0.3% of budgetREFUGEE CAREER JUMPSTART PROJECT — C$50,000 over 1y, 2.8% of budgetTHE MOSAIC INSTITUTE FOR HARNESSING DIVERSITY — C$50,000 over 3y, 5.9% of budgetEVERGREEN — C$50,000 over 1y, 0.2% of budgetMICHAELLE JEAN FOUNDATION — C$50,000 over 1y, 9.7% of budgetFORA : NETWORK FOR CHANGE — C$50,000 over 3y, 2.2% of budget
Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

The J W McConnell Fam…The Trottier Family F…Makeway FoundationThe Peter Gilgan Foun…The Catherine Donnell…Gore Mutual Insurance…Suncor Energy Foundat…The Lawson FoundationThe George Cedric Met…Ivey FoundationFondation Écho /Echo …Toronto Foundation
The J W McConnell Family Foundation/La Fondation de la Famille J W McConnellQC17.8× affinity29 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: The J W McConnell Family Foundation/La Fondation de la Famille J W McConnell · The Trottier Family Foundation/La Fondation Familiale Trottier · Makeway Foundation · The Peter Gilgan Foundation · The Catherine Donnelly Foundation · Gore Mutual Insurance Company Foundation · Suncor Energy Foundation/Fondation Suncor Energie · The Lawson Foundation · The George Cedric Metcalf Charitable Foundation · Ivey Foundation · Fondation Écho /Echo Foundation · Toronto Foundation

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

On method. Every financial figure here is read directly from the Canada Revenue Agency’s published T3010 data — your own annual information return and the multi-year returns of the 131 grantees we resolved across every year we hold, several hundred filings in all (a different count from the grant rows on the cover, which are one fiscal year) — each linked to its source. Grantee achievements and outcomes are each organization’s own program description on its T3010; we read these as association with sustained funding — the foundation is one of several forces — suppress low-confidence name matches rather than guess, and say so where a figure rests on a single grant or filing. Not everything on this page is a filed figure, and the difference matters. Filed is what you reported on your return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without a BN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears. How we build these →

Generated from your T3010 annual information return for the fiscal period ending 2024-12-31, as published by the Canada Revenue Agency in 2024. Amounts are Canadian dollars, as filed and never converted. Registered as a public foundation under foundations.

Source object 769238916:2024-12-31 · View the T3010 on the CRA register

Play a game based on Definity Insurance Foundation / La Fondation Definity Assurance’s filings →